Steve Tolo
I help European B2B SaaS companies rebuild paid acquisition and attribution at the same time. Senior operator, eight years, three markets, one accountable consultant.
In-house at Xeneta and Visoid. Client work for Hertz, Blossom Boutique, Ekimetrics, and ten-plus European B2B SaaS, marketplaces, and consulting firms.
Who I work with
CMOs, Heads of Growth, VPs of Marketing, and founders at B2B SaaS companies between €5M and €50M ARR. Complex product, 60 to 180 day sales cycle, skeptical buying committees of three to seven people, paid acquisition spend of €15K/month or more. Selling into France, Norway, broader Europe, or all three.
Not a fit: pre-revenue startups, B2C e-commerce optimizing for cheap form fills, or anyone looking for a 90-day miracle, brand-only refresh, or SEO-only project.
What I actually do
Paid acquisition mapped to pipeline. Google, LinkedIn, Meta when it earns its place. Built on CRM signals, not platform guesswork.
Attribution your CFO will defend. Server-side tracking, multi-touch, MMM, incrementality tests. Board questions you can answer without flinching.
Conversion systems that don’t leak. Query-matched landings, qualification gates, sales handoff inside 60 minutes. The system, not the button colour.
Lifecycle that supports sales. Four core workflows, not forty. CRM hygiene that scales. Email timed to your AEs, not against them.
How I work
Audits start at €500 to €1,500. A defined-scope diagnostic on paid acquisition, attribution, or the full funnel.
Ongoing engagements are fractional growth partnerships, typically six to twelve months. You work with me directly. No agency layer. No account managers. No junior bait-and-switch.
Recent thinking
- Full-funnel growth strategy for B2B SaaS in Europe , the operating system underneath everything else.
- Advanced Google Ads for B2B SaaS in Europe (2026 playbook) , what changed in European B2B search and what still works.
- Multi-touch attribution and MMM for B2B SaaS in Europe , building attribution your CFO will defend.
Contact
Email: steve.otolo@gmail.com
LinkedIn: linkedin.com/in/steve-o-tolo
Book a 20-minute discovery call: calendly.com/steveotolo
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