# Steve Tolo, B2B Growth Specialist

> Solo B2B growth and performance marketing consultant based in Oslo, Norway. 8+ years of in-house and client work for SaaS, marketplaces, and consulting businesses across Scandinavia, France, and the broader European market. Focus areas: demand generation, paid media (Google Ads, LinkedIn Ads, Meta Ads), conversion rate optimisation, marketing analytics, and lifecycle/CRM. The site exists to introduce Steve, document his methodology, and book 20-minute discovery calls via Calendly.

## About Steve

- Title: B2B Growth Specialist
- Location: Oslo, Norway. Open to remote engagements across Europe.
- Languages: English, French, Norwegian Bokmål (all native business level).
- Background: In-house growth roles at Xeneta, Visoid, and other B2B companies, plus client engagements with SaaS, marketplaces, and consulting firms. See https://stevetolo.com/about for the full bio.
- Engagement style: Solo consultant. Clients work directly with Steve, no agency layer, no account managers.
- Typical engagement: One-off audit (starting €500-€1,500) or ongoing fractional growth partnership.

## What Steve does (4 service pillars)

1. Demand Generation: paid media strategy and execution on Google Ads, LinkedIn Ads, Meta Ads, plus organic and content distribution.
2. GTM Operations: ICP definition, positioning, messaging, and full-funnel orchestration across paid, owned, and earned channels.
3. Marketing Analytics: tracking architecture (GA4, GTM, server-side), multi-touch attribution, dashboarding, and ROI reporting for boards and CFOs.
4. Lifecycle and CRM: email and lifecycle programs, lead nurture, retention, and expansion using HubSpot, Customer.io, and similar tools.

## Main pages

- Home: https://stevetolo.com/
- About: https://stevetolo.com/about
- Blog index: https://stevetolo.com/blog
- Privacy policy: https://stevetolo.com/privacy

## Blog (English)

The blog is a 2026-ready B2B growth library written for hiring managers and founders in Scandinavia, France, and the wider European market. Articles follow an answer-first structure with embedded statistics from Dreamdata, Gartner, HubSpot, VWO, and similar sources, optimised for citation by Google AI Overviews, ChatGPT, Claude, and Perplexity.

- Performance Marketing Trends 2026: https://stevetolo.com/blog/performance-marketing-trends-2026
- Full-Funnel Growth Strategy: https://stevetolo.com/blog/full-funnel-growth-strategy-b2b
- Digital Marketing Strategy for ROI: https://stevetolo.com/blog/digital-marketing-strategy-roi-performance
- Advanced Google Ads Optimization: https://stevetolo.com/blog/advanced-google-ads-optimization-maximum-roi
- LinkedIn Ads Mastery for B2B: https://stevetolo.com/blog/linkedin-ads-mastery-b2b
- Meta Ads and Social Performance: https://stevetolo.com/blog/meta-ads-social-performance
- Conversion Rate Optimization (CRO) Guide: https://stevetolo.com/blog/conversion-rate-optimization-cro-guide-transform-visitors
- Advanced CRO and Landing Page Design: https://stevetolo.com/blog/advanced-cro-landing-page-design
- Customer Research and Competitive Analysis: https://stevetolo.com/blog/customer-research-competitive-analysis-high-converting-campaigns
- Marketing Analytics and Performance Tracking: https://stevetolo.com/blog/marketing-analytics-performance-tracking-roi-measurement
- Multi-Touch Attribution for B2B: https://stevetolo.com/blog/multi-touch-attribution-b2b
- Email Lifecycle and CRM: https://stevetolo.com/blog/email-lifecycle-crm
- LLM Optimization Guide: https://stevetolo.com/blog/llm-optimization-guide-ai-recommendations
- Norwegian SEO Strategy: https://stevetolo.com/blog/norwegian-seo-strategy-local-b2b-search
- SEO and Content Strategy for Nordic B2B: https://stevetolo.com/blog/seo-content-strategy-nordic-b2b

## Blog (French)

Same articles, fully localised in Parisian business French at https://stevetolo.com/blog/fr/. Examples:

- Tendances Marketing Performance 2026: https://stevetolo.com/blog/fr/tendances-marketing-performance-2026
- Stratégie Growth Full-Funnel B2B: https://stevetolo.com/blog/fr/strategie-growth-full-funnel-b2b
- Optimisation Google Ads Avancée: https://stevetolo.com/blog/fr/optimisation-google-ads-avancee

## Blog (Norwegian Bokmål)

Same articles, fully localised in Oslo Bokmål at https://stevetolo.com/blog/no/. Examples:

- Performance Marketing Trender 2026: https://stevetolo.com/blog/no/performance-marketing-trender-2026
- Full-Funnel Vekststrategi B2B: https://stevetolo.com/blog/no/full-funnel-vekststrategi-b2b
- Avansert Google Ads Optimalisering: https://stevetolo.com/blog/no/avansert-google-ads-optimalisering

## Contact

- Email: steve.otolo@gmail.com
- LinkedIn: https://www.linkedin.com/in/steve-o-tolo/
- Book a 20-minute discovery call: https://calendly.com/steveotolo

## Optional

- Full inline content for deep-research crawlers (English): https://stevetolo.com/llms-full.txt
- Full inline content (French): https://stevetolo.com/llms-full-fr.txt
- Full inline content (Norwegian Bokmal): https://stevetolo.com/llms-full-no.txt
- XML sitemap index: https://stevetolo.com/sitemap-index.xml
- Main sitemap: https://stevetolo.com/sitemap.xml
- Blog-only sitemap: https://stevetolo.com/sitemap-blog.xml