Steve Tolo
With over 10 years of experience, I excel at developing data-driven ad concepts through thorough research, transforming the results into high-performing ad creatives, and expertly managing campaigns for maximum ROI.
Imagine turning multiple times as many visitors into customers
Then your Google / Meta / Linkedin ads would be more profitable.Unrealistic, don't you think?With the current approach of acting only on sponsored link campaigns, no doubt.You don't need more keywords, higher click-through rates, more remarketing or display.You need a much more cross-functional digital marketing strategy (traffic acquisition is only part of the equation).
An approach that involves transmitting success signals to advertising platforms, understanding customers through Google Analytics data analysis, repositioning offers through market and sector analysis, advising on effective sales pages, and managing campaigns.
The correct equation is (and always has been)a good page + a good offer + good positioning.
My method
1. Customer research2. Competitive and sector analysis3. If necessary, strategic repositioning of your offer4. Track key actions with Google Analytics and Tag Manager (GTM)5. Creation of Adwords campaigns (Google Ads)6. Ongoing testing and optimization